This advertisement for Heinz was turned around at a really fast pace. From brief to pitch to production, it must have been about 5 weeks in total.
The initial script was really twisted and intriguing in a good way. To tell a classic garden of eden story with a pre-historic man who discovers hunger for the first time.... and then eats all those beastly beasts who have been giving him stick in the wilderness. Not to be taken too seriously!
The visual style is a combination of storybook pop up and cardboard and 2D and 3D.
Director Mikko Pitkänen led the team of designers and animators.
Anima / Anima Boutique Director Mikko Pitkänen Producer Jani Kuronen 2D artists Kiira Kalliomäki, Joonas Utti 3D artists Jussi Dittmer, Janne Mäkinen, Olli Rajala, Sebastian Söderlund, Wilhelm Tigerstedt
BBDO Producer Ekaterina Barmak AD Dmitri Yusov Account manager Olga Shurenkova
